Analisis Penerapan Augmented Reality Sebagai Strategi Pemasaran: Uji Black Box dan Korelasi


  • Jeffry Kody Institut Bisnis dan Teknologi Pelita Indonesia
  • Deny Jollyta Institut Bisnis dan Teknologi Pelita Indonesia
  • Alyauma Hajjah Institut Bisnis dan Teknologi Pelita Indonesia
  • Teddy Pratama Institut Bisnis dan Teknologi Pelita Indonesia



augmented reality, strategi pemasaran, web, black box, korelasi


Traditional marketing no longer ensures greater revenue. Businesses in the advertising industry are also feeling the effects of this circumstance. People with a lot of mobility have less time to go shopping and visit stores. The demand for seeing product designs continues to rise, yet many people are unable to attend in person, resulting in greater time spent at work. Entrepreneurs must alter their marketing strategy to address these issues utilizing technology that is simple to use and available at all times. The goal of this research is to design an Augmented Reality (AR) application that can be used on a smartphone and can process sales via the internet. Black Box, light intensity, and the proper distance are used to create and test applications for functioning so that product photos seem at their best. The existence of the app also generates a strong correlation between customer interest of product and desire to purchase it. This is demonstrated by a correlation test with a value of 0.673191. It is envisaged that the designed application can aid advertising enterprises in enhancing marketing and sales.